Directory Details

[Return to Previous Listing]
Joe Cronin

Joe Cronin

John R. Kerr Research Chair in Marketing, College of Business, Florida State University

Phone: (850) 644-7858

Fax: (850) 644-4098

426 RBA
600 W. College Avenue
Tallahassee, FL 32306



Ph.D. Business Administration, The Ohio State University

Research Interests:

Research Interests

  • Customer Satisfaction and Service Quality
  • Service Innovation
  • Substaniability
  • Entrepreneurship Strategies in Services
  • Public transportation
  • Sports marketing

Current Projects

  • Service Segmentation Strategies
  • The Role of Entreprenuership and Market Orientation in Marketing Services
  • Service Innovation Strategies
  • Service Loyality Issues
  • Non-Linear Effects in Services
  • Effects of Negative Voice
  • Social Influences in Services

Publications List:

  • "Strategies to Offset Performance Failures: The Role of Brand Equity," Journal of Retailing, (Forthcoming), with Michael K. Brady, Michelle Roehm, and Gavin Fox
  • "Some new thoughts on perceived service quality: A hierarchical approach," Journal of Marketing, 65, (July 2001), pp. 34 (with M. K. Brady)
  • "Modeling Service Alliances: An Exploratory Investigation of Spillover Effects in Service Partnerships, Vol. 28, Issue 6, June (2007), 609-622. with Brian Bourdeau and Clay Voorhees.
  • "Measuring Service Quality: A Reexamination and Extension," Journal of Marketing, 58, (January 1994), pp. 125-131, (with S. A. Taylor)
  • "SERVQUAL versus SERVPERF: Reconciling Performance Based and Perceptions-Minus-Expectations Measurement of Service Quality," Journal of Marketing, 56, (July 1992), pp. 55-68, (with S. A. Taylor)